Purdue Ultimate
Brand Identity | Apparel Design | Sportswear
Energize Undue’s identity with bold, regulation-compliant jerseys that merge Purdue’s engineering legacy and railway history with the team’s passion for space aviation, all while staying true to school branding.
Project Goal
Design Decisions
Utilized a futuristic typeface combined with gear elements to honor Purdue’s engineering roots.
Embedded a repeating railroad pattern as a subtle nod to the Boilermaker identity.
Maintained cohesion across jerseys while meeting competition rules through minimal, strategic design.
Prioritized simplicity to highlight meaningful details without overwhelming the viewer.
