Project Goal
Develop a purpose-driven brand, channeling core values of sustainability, inclusivity, and accessibility into a bold, cohesive identity. Craft a comprehensive brand guideline book that defines Sway’s visual system, voice, and strategic direction with clarity and impact.
Sway Branding
Brand Identity | Brand Guidelines | Layout Design
Design Decisions
Drew inspiration from organic lines in nature to symbolize inclusivity, growth, and environmental consciousness.
Used calming hues of blue to evoke trust, serenity, and balance within the brand experience.
Incorporated warm browns and oranges to reflect a diverse range of skin tones and reinforce a message of inclusivity.
Selected a bold, friendly typeface to create a welcoming tone while maintaining strong visual impact across all touch points.
Learn more about my process in conceptualizing a brand and building a brand book