Verve Packaging
Packaging Design | Illustration | Production Design
Project Goal
Elevate the everyday tea ritual with bold color, playful illustration, and a tactile, unconventional packaging designed to surprise, engage, and invite reflection.



Thinking about the experience of interacting with packaging influenced me to really explore how my package could become an experience in itself, not a passive task. To accomplish this I created a button- and- string closure and had the branding/ illustrations wrap around multiple surfaces. Using these techniques, I was able to create a package that added a meditative and intentional element to using the product. My hope was that the user take the time unraveling the string, opening the box, and retrieving the product to reflect and meditate on their day, the task at hand, thoughts, etc.





