Vol 103 Suite
Collegiate Hospitality | Marketing | Layout Design
Project Goal
Captivate incoming students and families with bold, on-brand materials that inform, engage, and position Vol Dining as a standout presence among campus-wide orientation events.
Design Decisions
Featured duotone imagery of iconic campus landmarks and food to create bold, recognizable brochure covers.
Integrated a custom pattern using lyrics from “Rocky Top” to add texture and local character.
Designed a cohesive suite of materials that felt unified yet visually varied to avoid repetition.
