Project Goal
Working collaboratively across branding, research, strategy, and communication design, my team produced market analysis, audience insights, and a comprehensive recruitment and marketing strategy, translating findings into tactical executions. As Project Manager, I led cross-disciplinary collaboration and project direction, while also spearheading the design of the final client presentation, including visual systems, graphics, and data visualizations that communicated research insights clearly and effectively.
Adapt for Life Trainer Program
Brand Strategy & Positioning | Research-Driven Campaign Design | Integrated Marketing Communications
Communication Design Highwire Brand Capstone | Spring 2024
The Client
Adapt for Life is a nonprofit based in Cincinnati, Ohio. Adapt for Life (AFL) is partnered with Cincinnati Children’s Hospital Medical Center with the endeavor to combat youth suicide rates by talking with and educating K-12 students.
Though their program, trained professionals teach students how to manage their everyday stress and emotions to foster a healthy relationship with their mental health.
The Charge
Identify people interested in becoming a trainer for AFL. Develop a campaign to recruit the target audience. Design a plan for the Train the Trainer program. Find funding and federal grant opportunities to further AFL's financial development.
